Chinese Pay T.V operator, StarTimes has won the right to broadcast the matches of the Spanish LaLiga to its teeming subscribers. This comes after the Federal Government had prohibited exclusivity rights of PayTv operators to broadcast sports matches in January 2020.
The Minister of Information, Alhaji Lai Mohammed, directed the National Broadcasting Commission (NBC) to implement the new regulation mandating broadcasters and exclusive licensees to share their broadcast rights with other operators.
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The entry of Startimes into the Laliga will no doubt redefine the followership of the Spanish game in the country as Nigerians adore the likes of Lionel Messi, Karim Benzema, Luiz Suarez and Sergio Ramos. This move is also expected to serve as an attraction for Nigerian players to ply their trade in Spain.
The Pay Tv station has offered subscribers quality entertainment at an affordable price and this has made its subscriber base to increase in leaps and bounds.