TikTok on Wednesday launched a new ad product called “Branded Mission”, which is an industry-first ad solution that enables advertisers to crowdsource authentic content from creators on TikTok, turn top-performing videos into ads, and improve brand affinity with media impressions.
Brand Mission will allow creators to connect with brands and possibly receive rewards for videos. With the new ad product, advertisers can launch branded campaigns and encourage creators to take part in them. Brands can develop a brief and release it to the creator community encouraging them to participate in Branded Missions.
According to TikTok, brands who see the most success on TikTok take the time to listen to and engage with the TikTok community. Branded Mission brings brands closer to communities on TikTok by empowering creators to contribute to a campaign, while giving them the power to boost the top-performing content that resonates with their brand.
“We are always looking for creative ways to support and drive value for creators, provide measurable campaigns for brands, and help them reach the TikTok community with authentic and relevant content,” TikTok said.
TikTok said, “Creators are at the center of creativity, culture and entertainment on TikTok. With Branded Mission, we’re excited to bring even more creators into the branded content ecosystem and explore ways to reward emerging and established creators. Eligible creators whose videos are selected by the brand as ads will benefit from a cash payment and boosted traffic. On each Branded Mission page, creators will see the potential earning opportunity before choosing to participate.
“We have seen how TikTok unlocks real-world opportunity for creators and brands through the power of discovery, and we will continue learning from creators and evolving our products in available markets to provide a valuable experience for our community.
