Coca-Cola Launches ‘Ginjaaah Your Flow’ Campaign

A worker restocks a display of Coca-Cola Co. soft drinks at a store in Orem, Utah, U.S., on Tuesday, Feb. 9, 2021. Coca Cola is scheduled to announce their fourth-quarter 2020 earnings tomorrow February 10. Coca-Cola Co.’s sales beat Wall Street’s expectations in the fourth quarter, giving the soda maker a boost after nearly a year of global lockdowns at restaurants, amusement parks and stadiums that have disrupted its business. Photographer: George Frey/Bloomberg

Coca-Cola has unveiled it’s latest ad titled ‘Ginjaaah Your Flow’. The pulsating, cool and pure fun ad takes viewers on a journey of imagination through a Coca-Cola factory where dull moments, like waiting at a bus stop or exhausted from daily school activities, are transformed into memorable and uplifting ones.

The 60-seconds ad features Coke bottles vibrating and filling up to the tune of a rhythmic beat. These filled bottles from Coca-Cola’s music-fuelled factory subsequently act as a refresher to whomever picks them up.

This subliminal message reinforces Coca-Cola’s commitnment to keeping the world refreshed with uplifting music.

Gbolahan Sanni, Marketing Director, Coca-Cola Nigeria Limited, noted, “At some point during our daily activities, we all experience those moments when the day appears to drag on and we can’t help but feel dull and tired.

Ginjaaah Your Flow is our attempt to share how these dull daily moments can be transformed into memorable and uplifting ones, by reaching for an ice-cold Coke.

The refreshing Ginjaaah of Coca-Cola enables you to be in the moment and turn whatever life throws at you into positive energy”.

Deborah Adegoke

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