AMAA Founder Advises Filmmakers To Ignore Asaba Stars In Creating African Audience

The founder of Africa Movie Academy Awards (AMAA), Peace Anyiam-Osigwe has said among industry practitioners, there exists an unspoken divide between makers of ‘Asaba’ movies and their cinema filmmaking counterpart.

Osigwe shared her views via Twitter on how the segregation is disadvantageous to the industry.

In the thread, Osigwe advised that for cinema filmmakers to grow cinema audience, they must leverage on both old and new talents.

“Our Core audience has not been converted to cinema goers. it will take the understanding of the influence of the business model of the “Asaba” “Alaba” “upper Iweka Road ” lpound road Aba” and idumota ,mix theory and practice we might finally get it right”, Osigwe shared.

Our Core audience has not been converted to cinema goers , it will take the understanding of the influence of the business model of the "Asaba" "Alaba" "upper Iweka Road " lpound road Aba" and idumota ,mix theory and practice we might finally get it right @AfricaMET

— AFRICAONE (@PmoPeace) June 9, 2020

To create the audience across Africa that will sell your films ignore "Asaba" stars at your peril ….. We need to walk in balance , if only the Marketers had listened to @AfricaMET in 2005 when he flew all the way from New York to Upper Iweka Road get have an online catalog hmmm

— AFRICAONE (@PmoPeace) June 9, 2020

The filmmaker emphasized on balance between the factions.