Golden Terra Soya Oil has announced the launch of its 1 Litre Mega-Fill packs across key markets in Nigeria. The new Golden Terra Soya Oil Mega-Fill pack comes in the form of a refill tamper-proof refill pouch making it easy to use for chefs, caterers, and homemakers that desire quality, healthy, convenient and affordable soya oil for their everyday meals.
The launch of the new Mega-Fill pack is particularly important for the brand as it is guaranteed to cater to the needs of consumers who sought a more convenient family pack size. The Mega-Fill pack adequately fits into the family’s weekly purchase requirements for an all-purpose healthy cooking oil that enhance the natural taste and aroma of food and fries.
Fortified with Vitamin A, Golden Terra Soya Oil is a good source of Omega 3 & 6 and contains zero cholesterol and zero Trans Fat to help promote good heart health. It also possesses low oil retention for crispy meals and a neutral taste that can fit seamlessly into nearly any recipe that calls for cooking oil. Its high smoke point also makes it suitable for deep fryings and high-heat cooking methods like stir-frying, baking and roasting.
The introduction of the Golden Terra Mega-Fill pack is in keeping with the current trends of consumers who are becoming more conscious of their spending, based on limited purchasing power and understanding of the consumer desires for an affordable healthy oil in a refill pack that meets their needs.
Deepanjan Roy, Group Executive Director – TGI says the launch of Golden Terra Soya Oil in 1 Litre Mega–Fill pack was generally designed to meet the needs of consumers who sought a more convenient family pack size.
“We are more than happy to provide consumers with this affordable refill pack that fits into their weekly purchases without compromising on quality and value. Now Consumers can be assured of the same healthy cooking oil and benefits that Golden Terra Soya Oil is renowned for in a new and more convenient pouch,” he says.
Probal Bhattacharya, Chief Marketing Officer, TGI Group stated that the Golden Terra Soya Oil Mega-Fill pack will resonate with discerning chefs, caterers and homemakers who are health & value conscious as they plan to purchase a pocket-friendly healthy cooking oil for their various meals.
“With this launch, we are providing quality and healthy Soya Bean Oil in a pack that offers a price point that fits into your family’s weekly purchases for cooking oil. By choosing the Golden Terra Soya Oil you are saying yes to edible oil that promotes heart health, affordability, value for money and importantly, great tasting meals everyday” he said
What’s more, Golden Terra Soya Oil is a versatile cooking oil that is easy to incorporate into a variety of recipes as part of a healthy diet for people of all ages.
Golden Terra Soya Oil is a premium, all-purpose cooking oil made from 100% pure soya beans, sourced and manufactured in Nigeria. It contains 5x more PUFA (Polyunsaturated Fatty Acids) proven to deliver numerous health benefits, like reducing cholesterol, maintaining a healthier heart, enhancing nerve function, boosting brain health and supporting muscle strength. Discerning consumers trust Golden Terra Soya Oil to bring an unmatched balance of Taste & Health to every dish cooked with it. Available in various pack sizes ranging from N50, N100 & N500 pouches to 700ml bottles and 2.5L & 4.5L kegs.
Tropical General Investments (TGI) Group is an international investment and holding company with diversified interests and investments across Africa, The Middle East, Asia and other emerging markets. TGI’s investments focus on driving inclusivity and value addition using locally sourced raw materials, state-of-the-art manufacturing facilities and a highly skilled workforce to produce world-class products that are consumed both locally and exported to global markets. Across markets, TGI Group owns over a hundred leading brands in Fast Moving Consumer Goods, Agricultural Inputs, Industrial Chemicals, Homecare Products and Pharmaceuticals