Coca-Cola Launches ‘Real Magic’ Campaign

Coca-Cola turns daily moments into magic experiences with the launch of its new campaign, Real Magic.

Real Magic is an open invitation for Nigerians to enjoy simple things and connect through extraordinary magical moments every day.

Coca-Cola made Real Magic an experience to remember with a launch event at Landmark Event Centre, Lagos. From thrilling performances by Mayorkun, Buju and DJ Kaywise to the Real Magic short film, unveil and exciting games created by host extraordinaire, IK Osakodiuwa and Bolanle Olukanni.

The highlight of the launch was the Coke hug booth, a photo experience for consumers to experience the new visual identity and embrace the magic of Coca-Cola. As guests settled in, Alfred Olajide, the Vice President and MD of Coca-Cola Nigeria along with Monali Shah, the Head of Integrated Marketing Experiences, Africa, gave the audience a peek into the grand vision behind Real Magic, the new brand philosophy of Coca-Cola across the globe.

Monali Shah taking guests through the world of Coca-Cola’s Real Magic

Alfred Olajide, Vice President and Managing Director, Coca-Cola Nigeria

A star-studded list of influencers including Timini, Diana Eneje, Ifeoma and Ellaley of GGB Dance Crew, Lord Sky, Buju, Zoro, DJ Kaywise and Mayorkun joined hundreds of Coke lovers to revel in the magical moments as they sipped on Coca-Cola flavoured cocktails.

Alfred Olajide, Vice President and MD of Coca-Cola dancing with Mayorkun at the Real Magic launch event in Lagos

The Real Magic philosophy refreshes Coca-Cola’s trademark promise – to unite and uplift people every day – with renewed relevance for the world we live in. The platform is built on the belief that what unites us is greater than what sets us apart and celebrates our common humanity in the simple act of sharing a Coke together.

See more pictures celebrating real magic below:

To learn more about Real Magic, follow Coca-Cola Nigeria onInstagram and YouTube. You can also visit the Coca-Cola website or follow the hashtag – #RealMagic

Deborah Adegoke

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